Joe Wehinger is no stranger to the world of media. He’s written and produced award winning movies, directed his own films and is exposed to that world every day now that he live in Los Angeles. He has since moved on the digital media, creating a magazine and consulting with big brands on social media strategies, web presence and business strategy. It is safe to say he knows what he’s doing. If you’ve ever wanted to start a media company and work for yourself, Joe can help you out. This post will not be about how to pitch yourself and increase sales, but how to market yourself. Being effective on social and digital media is your advertisement to the outside world that you can perform. Here are Joe’s tips on doing just that.
Control Your Brand
The first thing potential customers are going to do when considering hiring your media company is assess your brands credibility. They will do this with a simple Google search and background checks on your company on platforms like Facebook and Twitter. First impressions matter in the Media world, since there are thousands of businesses like yours and the way you treat your business online is how customers perceive they will treat yours. That means you have to ensure all your profiles are consistent across each platform – don’t have conflicting brand messages across different platforms. Also ensure that your branding is crisp and professional. How can you expect people to hire you to manage their digital presence if yours looks terrible? And always get ahead of negative publicity, especially on Google. Having customers see negative searches for your business on Google is definitely a deal killer, says Joe Wehinger.
Make Yourself An Authority
The best way to get customers is to have them come to you. With platforms like Twitter, Facebook, Youtube and your own website, you have tons of opportunities to brand yourself as a media authority. Post information related to improving your media strategies on Facebook, showcase case studies often and provide free advice on Twitter. This will solidify you as someone with a presence and get people thinking about you when they need one of your services.