Creating a brand in today’s world has never been easier, but getting recognized has gotten significantly harder than ever. So much content gets produced per day that it has become harder than ever to get noticed if you just put out mediocre content. The notion of “If you build it, they will come” no longer exists in today’s market, and in order to get noticed it’s important to realize that content and context matter. Here are some ways to grow your brand into a recognizable figure and value-driven machine.
Context is Queen
The hashtag and social algorithms of today, which is where information is distributed these days, love to be fed current information. By keeping the context of your information towards current events, you can “hack” your growth by riding hashtag waves and algorithms that pick up on the latest things.
Plan of Action: To execute and win in this space its always important to produce a content calendar that is up to date with any and all important dates in both your market and the world at large.
Content is King
Of course, none of this advice matters without good content. You can have bad context but great content and win. You cant have the inverse situation. Content requires you to dive deep in your space in order to become the expert in your area. With a little bit of patience and persistence, this quickly turns you into an authoritative figure in your space, giving you an edge over your competition.
Today, the quality and style of your videos has become a branding tactic in itself. In the beginning using an iPhone or your local image editor may be the only way to get your content out there. That’s fine, but you should continue focusing on always improving the quality of your videos.
Plan of Action: Get a good producer in house when you can. There are many great ones out there, such as New Kingdom Productions.